Domino: advertising and media strategy essay

The new app allows customers to order Pizza Hut menu items directly from their mobile devices by using an intuitive touch-screen interface. One good example of a viral online video Pizza Hut created was a posting of outtakes in which comedian Jim Breuer flips out while filming a TV commercial.

Pizza Hut tied back into its key product calendar pushes online, sending users to its website to order. Pizza Hut bought a broader and slightly older demographic. It also gave away free pizza to anyone whose name was John or Sarah Connor.

The company also set up a Twitter account, " dpzinfo," to refute the prank video and posting.

Pizza Hut vs. Domino's: Who Delivered the Best Media Strategy?

This was a clever initiative, and Domino: advertising and media strategy essay it was a little gimmicky, it did generate a lot of interest among Twitter users in the marketing community, as well as capture the attention of the student market it no doubt was primarily intended to target.

An estimated 30, qualified consumer advocates trialed regional-designed pizzas such as a Cali Chicken Bacon Ranch or a Philly Cheese Steak. A disaster Advertising strategies To stay competitive, Pizza Hut looked to appeal to a wider base, launching new marketing vehicles and products that adhere to the sensibilities of both younger and older consumers.

First, it established a Facebook fan page that included an application to order pizzas without having to leave the site. Operations Patrick Doyle gave a very sincere and apologetic message that went a long way to limiting the damage and trying to undo the issue through social media.

Many other companies would have been paralyzed or would have tried to fight through the traditional media route.

Pizza Hut, by comparison, promoted more of its quality and menu range. Within just two weeks, it recordeddownloads at the App Store. The e-mail included a clock counting down in real time to create a level of urgency.

Their TV strategies differed significantly. The ads resulted in a cease-and-desist letter from Subway. The marketer has also introduced an extensive series of social media and nontraditional media programs. Second, its online and search activity supporting those promotions led to increased uptake with online delivery.

A feature I thought was fun was one in which a pizza explodes and toppings go flying across the screen with an alert if an overeager customer adds too many toppings. Within just a few days, the video went viral and was viewed over a million times -- a nightmare scenario for any marketer.

He is author of "Strategies in a Downturn. According to Visible Measures, nearlypeople viewed the video last week. Pizza Hut also gives consumers a way to pass the time as they wait for their order with a game called Pizza Hut Racer. While numerous bloggers have passed off these programs as somewhat staged, I say hats off to the Pizza Hut team for pushing this medium and beating most others to the ball.

It allowed the marketer to be seen as more relevant, interesting and in touch. While Pizza Hut scored a touchdown with its smart media programs, particularly in the social media space, this is a category whose sales remain largely driven by the core TV and promotional activity. This past year Pizza Hut has experimented with its brand by replacing "Pizza Hut" on take-out boxes with "The Hut," and by pushing the quality of its product and natural ingredients and adding more pasta options to the menu as meal-replacement solutions at home.

First, its recession-related tactical promotions in its TV activity and its value-based offers showed good focus and resulted in a positive impact on traffic and sales. Pizza Hut had a bigger commitment in paid-search clicks against both branded and unbranded words.

The company promoted across a broad range of sites including Amazon, Ask, Yahoo!Sep 16,  · Both Domino's and Pizza Hut just about tripled their investment in online advertising in vs. the previous year. Domino's primarily promoted its delivery service with immediate call to action.

Domino's has opened 1, new stores in 10 countries in the past four years, Doyle told investors. Domino's is thriving in emerging markets like Brazil and China because it is a relatively. Advertising Strategy Essay 5 Words | 15 Pages.

An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. Tech Enterprise Science Advertising Media Transportation Strategy Careers An amazing college essay shows how a job at Domino's helped an 'art school feminist' love her small town.

Dominos Marketing Strategies And Technology Commerce Essay. Print Reference this The guarantee was condensed to $3 off in the mid s. InAdvertising Age placed Domino's ad "among the fastest-growing money makers in the restaurant industry." Domino's spent % more in advertising, media.

On the other side, the biggest threat. InDomino's Pizza Inc. almost tripled the amount investment in online advertising and the main targets being the social media like Facebook, College Humor, and MySpace.

In future plans for the company are to continue in this line of investment because it has witnessed tremendous growth in sales based on this line of investment.

Domino: advertising and media strategy essay
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