Respect nonprofit resources, including social capital. Social media is a way to extend those. The Cause An Effect campaign, which ran from February 29 through May 17,took a creative approach to grantmaking by asking communities across the nation to nominate deserving causes, thereby making the campaign relevant at both a local level and as a national cause platform.
Often times, the chance of actually winning that elusive grant is scant. Involving the YAB in the finalist selection was a key component of the campaign since they are already trusted philanthropy advisors to State Farm and are invested in community impact.
This local approach unified under a branded national campaign aligns well with how State Farm conducts its day to day business. Those priorities informed all campaign decisions. Translate a core business practice into a meaningful digital engagement. From February 29 through March 20, individuals submitted more than 3, causes within the categories of education, safety and community development, far exceeding the goal of submissions.
The company sought a way to create a cause program that also revolved around those relationships and leveraged social tools to deepen them. State Farm will be tracking the grant progress over the next year and will report back on the impact achieved in the local communities. When you use social media as a major part of a program, you give up some control and face more risk.
Take an authentic, genuine approach based on existing corporate values. Many voting contests require nonprofits to spend their social capital with their networks to rally supporters to participate and vote.
As a network of insurance agents, State Farm is a national brand that operates at a local community level. The campaign received 1. State Farm hand-picked the campaign team and looked deliberately for the talent needed to make the program a success.
This internal collaboration was vital for ensuring the campaign was relevant across the company and that the program design proactively addressed any potential stakeholder pushback.
To sum up the campaign experience, Lori Manning had this to say: In keeping with that approach, the Cause An Effect initiative not only rallied participation at a local level, but directly solicited ideas from individuals that would in turn benefit their communities.
Leverage strong partnerships among internal departments. Recruit a high quality team with complementary skills.
It felt so good when this succeeded and we received such positive feedback from our company, our agent network and participants alike. I had the opportunity to interview members of the team behind the campaign, and am pleased to share some key insights from their first foray into social cause marketing here.
About the Campaign The Cause An Effect campaign is a youth-led, crowdsourced philanthropic initiative that relies on local, nonprofit organizations to create solutions to community issues identified by State Farm fans on Facebook.40 non-profits receive $25, grants to fund community improvements from State Farm Neighborhood Assist.
(YAB) selected the top finalists from 2, submissions. The YAB is a diverse group of 30 students passionate about social responsibility. In the past five years, the program has awarded a total of $5 million to. State Farm’s “Cause An Effect” Campaign Offers 6 Lessons in Social Cause Marketing “The Cause An Effect campaign became an important way to expand State Farm’s existing corporate social responsibility work in a more visible way,” said Public Affairs Director Lori Manning.
Companies for Good shares insights on cause marketing. Farm Bureau Insurance was founded in by Michigan Farmers who wanted an insurance company that worked as hard as they did. Those values still guide us today and are a big reason why we are known as Michigan’s Insurance Company.
Home > About Us > Community Engagement and Social Responsibility > America and Me > Essay. In choosing to construct this site, State Farm must remain faithful to social responsibility by choosing to construct in an environmentally sensitive fashion.
The principal concern for State Farm is the location of the facility. State Farm Social Responsibility Introduction As businesses worldwide continue to transition from production focuses to service mentalities, so has.
Community Engagement and Social Responsibility As Michigan’s insurance company, we care about Michigan families and communities.
That’s why we partner with like-minded organizations to give back to the people who matter most to us – the people of Michigan.Download